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      Nextdoor Ads Creative Specifications & Dimensions

      Use Nextdoor Ads to engage with your audience at national scale

      Contact us to get started

      Placements

      Ads created in Quick Create mode in Nextdoor Ads Manager only appear in Newsfeed.

      Emojis and special formatting are not supported in ad copy.

      • Newsfeed

        Image, Video, Carousel, and Lead Gen Ads

        Location:

        within the scrolling feed of posts where neighborhood conversations happen

        Image Ad:

        Logo: 100 x 100 px, will be cropped circular

        Resolution: 1200 x 628 px

        Aspect Ratio: 16:9 rectangle

        File Size: up to 150 MB

        Format: JPEG or PNG

        CTA: 20 characters

        Body Copy: 1500 characters, 90 characters before truncation

        Video Ad:

        Logo: 100 x 100 px, will be cropped circular

        Length: 2-120 seconds. We recommend running videos under 30 seconds with subtitles added

        Aspect Ratio: 16:9 rectangle

        File Size: up to 500 MB

        Format: MOV or MP4

        CTA: 20 characters

        Body Copy: 1500 characters, 90 characters before truncation

        Carousel Ad:

        Logo: 100 x 100 px, will be cropped circular

        Images: Minimum 2, max 10
        1200 x 1200 px minimum
        1:1 aspect ratio
        150MB JPG or PNG

        Multi-Destination: Offer text, CTA, and URLs can be customized for each card

        Body Copy: 1500 characters, 90 characters before truncation

        Lead Gen Ad:

        Logo: 100 x 100 px, will be cropped circular

        Creative: Image only

        Aspect Ratio: 16:9

        File Size: up to 150 MB

        Format: JPEG or PNG

        Form Fields: Minimum 2 required, maximum 8. Choose from pre-filled questions (full name, phone number, email, address, zip code) or add up to 3 custom questions. Can select which responses are required

        CTA: 20 characters

        Body Copy: 1500 characters, 90 characters before truncation

        Privacy policy link: Advertiser URL Required

        Success page: Can add optional success message and CTA

        new-image-crop

      • For Sale & Free

        Image Ads

        Image Ad:

        Advertiser Name: 25 characters

        Headline: 45 characters max, renders as a 2-line headline

        Image size: 1:1 aspect ratio, max 150MB JPEG or PNG

        FSF-crop (1)

         

      • Right Hand Rail

        Image Ads

        Right Hand Rail 

        RHR (1)

        Image Ad

        Advertiser name: 25 characters

        Headline: 70 characters max

        Image size: 1:1 aspect ratio, mx 150MB JPEG or PNG

        CTA: 20 characters

        Desktop placement only

         

         

      Location:

      within the scrolling feed of posts where neighborhood conversations happen

      Image Ad:

      Logo: 100 x 100 px, will be cropped circular

      Resolution: 1200 x 628 px

      Aspect Ratio: 16:9 rectangle

      File Size: up to 150 MB

      Format: JPEG or PNG

      CTA: 20 characters

      Body Copy: 1500 characters, 90 characters before truncation

      Video Ad:

      Logo: 100 x 100 px, will be cropped circular

      Length: 2-120 seconds. We recommend running videos under 30 seconds with subtitles added

      Aspect Ratio: 16:9 rectangle

      File Size: up to 500 MB

      Format: MOV or MP4

      CTA: 20 characters

      Body Copy: 1500 characters, 90 characters before truncation

      Carousel Ad:

      Logo: 100 x 100 px, will be cropped circular

      Images: Minimum 2, max 10
      1200 x 1200 px minimum
      1:1 aspect ratio
      150MB JPG or PNG

      Multi-Destination: Offer text, CTA, and URLs can be customized for each card

      Body Copy: 1500 characters, 90 characters before truncation

      Lead Gen Ad:

      Logo: 100 x 100 px, will be cropped circular

      Creative: Image only

      Aspect Ratio: 16:9

      File Size: up to 150 MB

      Format: JPEG or PNG

      Form Fields: Minimum 2 required, maximum 8. Choose from pre-filled questions (full name, phone number, email, address, zip code) or add up to 3 custom questions. Can select which responses are required

      CTA: 20 characters

      Body Copy: 1500 characters, 90 characters before truncation

      Privacy policy link: Advertiser URL Required

      Success page: Can add optional success message and CTA

      new-image-crop

      Image Ad:

      Advertiser Name: 25 characters

      Headline: 45 characters max, renders as a 2-line headline

      Image size: 1:1 aspect ratio, max 150MB JPEG or PNG

      FSF-crop (1)

       

      Right Hand Rail 

      RHR (1)

      Image Ad

      Advertiser name: 25 characters

      Headline: 70 characters max

      Image size: 1:1 aspect ratio, mx 150MB JPEG or PNG

      CTA: 20 characters

      Desktop placement only

       

       

      Best Practices

      Sound like a member of the neighborhood. 

      Write the way you’d talk to a neighbor. Use casual language. Keep it positive.
      Localize your post subject, copy, URL, offer and / or image.

      Click through rate (CTR) increases by 15% when the creative is personalized with a location.

      Add a location such as or to dynamically populate the correct neighborhood or city in your ad copy.

      Note: Make sure to use all lowercase on city and neighborhood inclusions.
      People want to see neighbors reflected on Nextdoor.

      Consider featuring less refined images for a native, social feel or:

      • Local personas (bank agents, auto dealers, store managers, key employees)
      • Image of specific store locations or local places for relevance
      • Sections of local menus
      Images matter.

      Use lifestyle imagery and avoid white backgrounds which blend into the page.
      For Sale and Free ad placements, make sure your image features the product only.

      Product-only ad images in the Sale and Free area have almost double the CTR compared to ads that include both products and people.
      CTRs are 10% higher when less than ¼ of the image contains text.

      Consider putting text details or taglines in the post header or body copy instead. Right-hand rail ads especially should contain no text for best visibility
      Leverage the power of social proof.

      Tell neighbors what’s popular in their neighborhood by sharing the number of local neighbors who rely on your products and services
      Use a call-to-action button.

      And for Sale & Free ad placements, consider testing a button that says either “Free,” “Learn More,” or “Shop Now,” instead of a “Discount” Button. Share discount codes or other promotional details in the header or body copy instead.