Nextdoor Deepens Its Commitment to Local Business Discovery and Recommendations

SAN FRANCISCO--(BUSINESS WIRE)--Nextdoor Holdings, Inc. (NYSE: NXDR), the essential neighborhood network, today announced major improvements to the platform that will make it easier for neighbors to find the most beloved local businesses around them. This overhaul will not only benefit neighbors looking for local business recommendations, but will also help businesses build their local reputation in the U.S., Canada, and United Kingdom.

These ongoing investments reinforce Nextdoor’s commitment to becoming the go-to resource for local business recommendations while recognizing the vital role businesses play in the neighborhood ecosystem. For years, millions of neighbors have tapped their neighbors for local business recommendations on Nextdoor. This organic behavior already represents nearly 30% of all content on Nextdoor, proof of how central local recommendations are to how neighbors use the platform. Nextdoor businesses have also claimed their free Business Page and collected recommendations and Faves (Nextdoor's signal that a neighbor vouches for a business). Today's announcement shares how Nextdoor is taking that to the next level both for neighbors and businesses.

Nextdoor’s opportunity to be the trusted place for local business recommendations matters now more than ever: 97%¹ of consumers still lean on reviews to guide their purchase decisions, yet 59%² have encountered an online review they believe was fake. Nextdoor is uniquely positioned to close that gap: both neighbors and businesses are verified on the platform.

“Local businesses have always grown through word of mouth. Online, though, reviews can be bought, manipulated, or faked,” said Nextdoor CEO and Co-Founder Nirav Tolia. “Nextdoor's approach mirrors the value of real word of mouth: a real neighbor, in a real neighborhood, sharing a business they've actually used. By surfacing those recommendations more prominently, Nextdoor is helping neighbors discover great local businesses and helping those businesses earn a reputation that can't be bought.”

At the center of Nextdoor's rebuild is a simple conviction: real people, not algorithms, decide who's trustworthy. The FTC has adopted rules targeting fake and purchased reviews. On Nextdoor, the platform is designed to help prevent them: every Fave is a verified neighbor’s endorsement—no tiered stars, no paid reviews, no anonymous voices, no manufactured credibility. The local businesses winning on Nextdoor are winning the right way, and their neighbors are telling that story.

The announcement comes as the platform reports nearly 75 million Faves across nearly 6.6 million businesses globally.

Neighbor improvements:

• New surface to find the most-loved businesses easily – “Local Faves” (U.S., Canada, United Kingdom): The first dedicated discovery hub that features everything the neighborhood trusts, in one place. It shows local businesses near you, by category, ranked by neighbor trust.
• Improved AI-powered Search (U.S.): AI summarizes the most relevant insights from 15 years of real neighbor knowledge and distills local business information in seconds. ML ranking systems improve what neighbors see, and businesses mentioned in posts are automatically tagged and linked to their pages.
• Easier-to-browse Business Pages (U.S., Canada, United Kingdom): Neighbors can visit a Business Page and find business contact information, see Faves, recommendations, business posts, and Fave Awards recognition all in one place.
• Fave Awards voting (U.S., Canada, United Kingdom): New and improved Fave Awards voting experience to surface the top businesses annually.

Business improvements:

• Revamped free Business Pages (U.S., Canada, United Kingdom): Redesigned Pages that utilize AI summaries highlight the information neighbors are looking for with cover photos, a “what neighbors say” tab, elevated Fave Awards display, and a clean call/message bar.
• New Business Onboarding + Dashboard, coming soon (U.S.): A new educational experience guides business owners on how to be successful. Local businesses also get an improved dashboard interface, making it easier to track performance and manage campaigns in one place.
• Feed for Local Businesses, coming soon (U.S.): Businesses can now interact with neighbors in the community and comment and engage in the neighborhood feed.
• Opportunity Alerts (U.S.): A paid product that quickly routes requests from verified neighbors directly to local service providers (e.g., auto repair, gardening, handyman, moving services).

“Nextdoor is the cornerstone of my business,” said Kelly Jakob, owner of ProLine Painting in Chicago, IL. “Unlike other platforms, the customers are always legitimate; they've usually heard about me from somebody else. I have customers I've done numerous jobs for, and anytime they see anything about painting on Nextdoor, they recommend me.”

To learn more, visit business.nextdoor.com/en-us/small-business/faves. To join the conversation in your neighborhood, visit nextdoor.com.

About Nextdoor

Nextdoor (NYSE: NXDR) is the essential neighborhood network for over 110 million verified neighbors, offering trusted local news, real-time safety alerts, neighbor recommendations, for sale and free listings, and events. Nextdoor connects neighbors to the people, places, and information that matter most in their local communities. In addition, businesses, news publishers, and public agencies use Nextdoor to share important information and engage with neighborhoods at scale. Download the app or join the neighborhood at nextdoor.com. For more information and media assets, visit nextdoor.com/newsroom.

Safe harbor

This press release contains forward-looking statements regarding our future business expectations, including statements regarding planned product features and functionality. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, as more fully detailed under the caption “Risk Factors” in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2026, filed with the Securities and Exchange Commission (“SEC”) on August 4, 2026, and our other SEC filings, which are available on the Investor Relations page of our website at Home - Nextdoor, Inc. and on the SEC’s website at SEC.gov | Home. All forward-looking statements contained herein are based on information available to us as of the date hereof and you should not rely upon forward-looking statements as predictions of future events. We undertake no obligation to update any of these forward-looking statements for any reason after the date of this press release or to conform these statements to actual results or revised expectations, except as required by law. Undue reliance should not be placed on the forward-looking statements in this press release.

¹ BrightLocal, Local Consumer Review Survey https://www.brightlocal.com/research/local-consumer-review-survey/
² Gartner Insights, Champion Trustworthy Reviews to Drive Consumer Shopping Decisions https://www.gartner.com/en/documents/5571827

Media Relations:
Kelsey Grady
press@nextdoor.com

Investor Relations:
Colin Bourland
ir@nextdoor.com
investors.nextdoor.com