New Ad Solutions Deliver Performance for Businesses of All Sizes

SAN FRANCISCO, CA – May 20, 2024 —  Nextdoor (NYSE: KIND) announced new performance-driven advertising features for businesses of all sizes, continuing the evolution and momentum of its proprietary self-serve and managed advertising solutions. Available now, the essential neighborhood app has released new features, including native video ads, lead generation ads, and machine learning-powered click optimization, to maximize engagement and provide actionable insight to improve ROI for advertisers using Nextdoor’s Ads Manager (NAM) and Ad Server (NAS).

“Expanding advertising capabilities is an exciting step in our mission to provide the utmost value to advertisers on Nextdoor’s must-buy ads platform,” said Michael Kiernan, Head of Sales at Nextdoor.  “With new formats that unlock pathways to seamlessly engage unique audiences, generate high-intent leads, and efficiently measure what matters most, Nextdoor’s ads solutions are the ideal place to engage local audiences at scale.”

Video Ads 

With 90M+ verified neighbors on Nextdoor, democratizing access to video ads for businesses spanning global enterprises to local shops is an essential evolution to Nextdoor’s ads solutions. This allows advertisers to run ad formats that most effectively engage differentiated audiences and drive attention through interactivity and movement in the feed. Advertisers can also use our AI Assistant to generate compelling and personalized ad copy to complement their video creative.

Early partners, including SolarCraft, are leveraging the new ad format to reach and engage new verified audiences. “We’ve seen a notable increase in engagement and conversions over our standard display ads,” said Kim Burnett, Marketing Manager at SolarCraft. “Nextdoor’s video ad platform has truly made a difference for us. It’s now a must-have in our marketing toolkit.” 

Lead Generation Ads 

New lead generation ads unlock high-quality local leads and increase conversion rates within Nextdoor’s neighborhoods, helping brands build relationships with household decision-makers and increasing ROI. Advertisers will receive automated emails in real time as leads come in, with CRM integrations available soon – providing convenient, actionable pathways to convert a target audience with reduced effort. New ad formats will allow advertisers to dynamically insert local city and neighborhood names into ad copy, resulting in a 17% lift in performance for larger advertisers.1 

Click Optimization

Nextdoor is also expanding advertisers’ ROI through machine learning-powered click optimization for ad delivery – the first optimization product in a series to drive more value for advertisers. With click optimization, increased engagement from high-intent neighbors will drive a lower cost per click, unlocking greater returns on ad spend with minimal effort while increasing traffic to a brand’s channel. 

About Nextdoor

Nextdoor (NYSE: KIND) is the essential neighborhood app. Neighbors, businesses of all sizes, and public agencies in more than 335,000 neighborhoods across 11 countries turn to Nextdoor to connect to the neighborhoods that matter to them so that they can thrive. As a purpose-driven company, Nextdoor leverages innovative technology to cultivate a kinder world where everyone has a neighborhood they can rely on — both online and in the real world. Download the app or join the neighborhood at For more information and assets, visit

1 Source: Nextdoor Internal Data (01/2023 – 07/2023)