Keep It Local Business Fund Grants Awarded to Entrepreneurs of Color Across the Country

Keep It Local Business Fund Grants Awarded to Entrepreneurs of Color Across the Country

In Its Second Grant Round, The Nextdoor Kind Foundation Provides Microgrant Funding to Small Business Owners of Color to Make a Big Impact in Their Communities

SAN FRANCISCO, CA, November 28, 2023 — Today on #GivingTuesday, the Nextdoor Kind Foundation awarded 20 U.S. small business owners of color microgrants from the Keep It Local Business Fund.  In partnership with the NAACP, the largest and most preeminent civil rights organization in the nation, and Hello Alice, the free platform helping over one million small businesses launch and grow, today’s grantees join the Keep It Local Business Fund which has awarded $200,000 in microgrants this year to community entrepreneurs.

“These 20 entrepreneurs demonstrated not only a clear vision and plan for their businesses, but a drive to create solutions, opportunities and positive change for their communities,” said Shireen Santosham, Executive Director of the Nextdoor Kind Foundation.  “It’s a privilege to introduce these innovative business owners as Keep It Local Business Fund grant recipients and connect them with financial resources and a network of cohorts to help fuel their ongoing growth.”

During the application period for this grant round,more than 11,000 applications were received from across the country. Unified by a vision for growth and a commitment to their communities, this period’s grantees represent a diverse spectrum of proposals and industries spanning real estate and preservation, wellness and beauty, counseling and educational services, culinary and more.

Below are the November 2023 Keep It Local Business Fund Grant Recipients:

  1. Adara Spa | Raleigh, North Carolina
  2. The Daisy Refillery | San Francisco, California
  3. Delivery Team USA | Charlotte, North Carolina
  4. Eddie Wright BBQ | Jackson, Mississippi
  5. The Gala Empire, LLC | Miami, Florida
  6. Flikshop | Washington, DC
  7. FreeJac Nation | Oakland, CA
  8. His Kingdom Carriers | St. Louis, Missouri
  9. JJ RE Group | Atlanta, Georgia
  10. I Know a Place | Los Angeles, California
  11. Kindness and Mischief Coffee | Los Angeles, California
  12. The Maven School for Early Childhood Development | Cleveland Heights, Ohio
  13. Paramount Pediatrics | Atlanta, Georgia
  14. Progression’s U Steam Academy | Davie, Florida
  15. Sharpe Session | Lithonia, Georgia
  16. Skin 360 Beauty Institute | Brandon, Florida
  17. Trust Your Grind LLC | Upper Marlboro, MD
  18. UpTopFunnelCakes | Clinton, MD
  19. Vie Beauty | Atlanta, Georgia
  20. Walk With Me Counseling Center | Chicago, Illinois

“What I love most about being an entrepreneur is the knowledge that every minute I invest in my business is a value-added contribution. It’s a gift to work for myself and a blessing to build and support my community. Every day, I get to invest in my community and provide jobs to skilled individuals in property maintenance,” said Brittany Walser, founder of Delivery Team USA. “We are THRILLED that Delivery Team USA has been awarded this grant that means the world to us and our community. With this funding, we’re creating jobs and preserving property values, all while strengthening our local community from within.”

“The NAACP extends a heartfelt congratulations to the recipients of this year’s Keep It Local Business Fund,” said NAACP President and CEO, Derrick Johnson.”This grant initiative further underscores the transformative power of a thriving community through its small business owners. We celebrate not only the achievements of these 20 entrepreneurs but also the potential they hold to inspire and uplift their communities.”

To read more about 2023 grant recipients, visit here.

In addition to the grant, recipients will receive resources and tools to grow their business including pro bono advertising on the Nextdoor (NYSE: KIND) platform and access to personalized training.

The Nextdoor Kind Foundation believes that neighbors are the best source of ideas to improve their own communities.  Through the Keep It Local Business Fund microgrant program and ongoing initiatives, the foundation continues its mission to enable individuals, nonprofits, and small businesses to solve challenges and positively impact their own neighborhoods and communities.

To learn more about the Keep It Local Business Fund, visit the Nextdoor Kind Foundation here.


Founded in 1909 in response to the ongoing violence against Black people around the country, the NAACP (National Association for the Advancement of Colored People) is the largest and most pre-eminent civil rights organization in the nation. The NAACP has over 2,200 units and branches across the nation, along with well over 2M activists. Their mission is to secure the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons.

About Hello Alice

Founded by Carolyn Rodz and Elizabeth Gore, Hello Alice is a free platform serving more than one million small business owners across the United States. Committed to equitable access to capital for women, people of color, members of the LGBTQ+ community, veterans, and entrepreneurs with disabilities, Hello Alice offers funding, education, tools, and curated opportunities. Working with enterprise business services, ecosystem partners, affiliates, and government agencies, Hello Alice provides its growing community with everything they need to grow their businesses. To learn more, visit,  as well as Twitter, LinkedIn, Instagram, and Facebook.