Sydney, Australia – 30 October 2018 – Nextdoor, the world’s leading private social network for neighbourhoods, announces its expansion into the Asia Pacific region with its official launch today in Australia. Australia is the seventh country Nextdoor has launched in outside of the United States.
Nextdoor’s mission is to provide a trusted platform where neighbours all over the world can work together to build stronger, safer and happier communities. The company has raised more than $278 million USD from U.S. venture capital firms including Benchmark and Greylock Partners, and European investors including Axel Springer. Today more than 210,000 neighbourhoods across the United States, Europe and now Australia have been established on the platform. Tens of millions of neighbours around the world are using Nextdoor to quickly get the word out about a break-in, help find a lost pet, request recommendations for a babysitter or tradie, help prepare for and respond to natural disasters, and much more.
Nextdoor is looking to replicate its global success to become a lifeline for Aussie neighbours and is actively building its go-to-market team. This includes the appointment of a local Country Manager to drive growth in Australia and the region.
Nirav Tolia, Co-founder and CEO of Nextdoor, said: “We’re thrilled to announce the launch of Nextdoor in Australia, our first market in the Southern Hemisphere. Nextdoor is a place where neighbours can take online conversations offline to build deeper connections and stronger communities in the real world. The local pride and sense of mateship shared by Australians is perfectly aligned with the practical ways our platform enables richer personal connections in real life.”
The arrival of Nextdoor comes at a time when Australians are feeling less connected than ever. According to research conducted by Research Now earlier this month, only a quarter of Australians claim to have a very good relationship with their neighbours, yet the majority (77%) crave deeper relationships with them. 46% of Aussies only know up to three neighbours by name and 70% are not yet connected to any other neighbours online.
Given Australians resounding interest in creating deeper relationships with their neighbours, it’s no surprise that Aussies are already demonstrating strong early interest in Nextdoor. Since launching in beta in Australia two weeks ago, 350 new neighbourhoods in Australia have already been created on Nextdoor.
“Building connections and communities is a universal human need. That truth has been a guiding principle for us since we founded Nextdoor. And while technology continues to enable more people to connect virtually around the world, fostering real world connections that lead to deeper interactions and shared experiences is a desire that’s become more profound than ever before. We’re proud to help Nextdoor members throughout Australia make local connections every day that help strengthen their neighbourhood, one of the most important communities in our lives,” added Tolia.
Unlike other social media platforms, Nextdoor restricts communication to only those people who live close to one another, with neighbourhood posts seen only by other members of your neighbourhood. Only users who are able to verify their identity and home address can sign up. All Nextdoor websites are password protected and neighbourhood content and member information cannot be found in Google or other search engines.
How to get started on Nextdoor
Nextdoor Australia has been fully localised and optimised for neighbourhoods across the country on web, iOS, and Android devices. Neighbours in Australia can download the app or visit nextdoor.au and enter their address to locate their neighbourhood. If a Nextdoor neighbourhood has already been started in their area, they can immediately verify and sign up. If a member is registered using a verified address in an area where a neighbourhood has not yet been established, they can easily become the Founding Member and bring Nextdoor to their neighbourhood.
Nextdoor (nextdoor.com) is the free and private social network for neighbourhoods available on Web, iOS, and Android. On Nextdoor, neighbours create private online communities where they get to know one another, ask questions, and exchange advice and recommendations. More than 210,000 neighbourhoods across the United States, Germany, United Kingdom, France, the Netherlands, Italy, Spain and Australia are using Nextdoor to build stronger and safer places to call home.
Headquartered in San Francisco, California, Nextdoor is a privately-held company with the backing of prominent investors including Benchmark, Greylock Partners, Kleiner Perkins Caufield & Byers, Axel Springer, and others. For additional information and images: nextdoor.com/newsroom
About Research Now
The research conducted by Research Now on behalf of Nextdoor was based on a representative sample of more than 1,000 Australians from throughout the country.
For more information about Nextdoor please visit our online media resources at about.nextdoor.com/au.
Erica McCabe, Nextdoor: email@example.com
Robyn Challands, The PR Group: robyn@PRGroup.com.au