Nextdoor’s First Official Canadian Sponsorship a Local Slam Dunk

Nextdoor teams up with the Canadian Elite Basketball League to support live sports and local fans 

August 4, 2020 Toronto, ONNextdoor Canada entered the live sports sponsorship arena this past weekend, investing in Canadian sport and local fans by partnering with the Canadian Elite Basketball League (CEBL). 

As a Presenting Sponsor in the CEBL’s Summer Series, the partnership included LED on-court signage, brand exposure on game score updates on CEBL’s social channels, as well as 15- and 30-second commercial spots airing during broadcasts on CBC television, online at CBCsports.ca, in app on CBC Gem and streamed on Twitch. 

“Nextdoor is built on the power of community,” said Christopher Doyle, Country Manager, Nextdoor Canada. “Supporting sport at a local level is a natural fit for us and we are thrilled to kick off this sponsorship with the CEBL.” 

“The CEBL is excited to be working with Nextdoor, and thrilled to be their first entrée into the sponsorship space,” said Mike Morreale, CEBL Commissioner & CEO. “ Both entities depend on strong communities for their success, so working together in this manner is a slam dunk. We look forward to working on future community focused campaigns to raise awareness for the CEBL and Nextdoor.”Mike Morreale, CEBL Commissioner & CEO

The league includes teams in strong Nextdoor neighbourhoods including Hamilton, Fraser Valley, Edmonton, Saskatchewan, Ottawa and Niagara.

The creative for this campaign was developed by Nextdoor and the partnership was executed by Spectra.

About Nextdoor, Inc

Nextdoor is the neighbourhood hub for trusted connections and the exchange of helpful information, goods, and services. We believe that by bringing neighbors together, we can cultivate a kinder world where everyone has a neighborhood they can rely on. 

Building connections in the real world is a universal human need. That truth, and the reality that neighborhoods are one of the most important and useful communities in our lives, have been a guiding principle for Nextdoor since the beginning. Today, neighbors rely on Nextdoor in the United States, the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark, Australia, and Canada, with many more to come. 

 Nextdoor is a privately-held company based in San Francisco with backing from prominent investors including Benchmark, Shasta Ventures, Greylock Partners, Kleiner Perkins, Riverwood Capital, Bond, Axel Springer, Comcast Ventures, and others. For additional information and images: nextdoor.com/newsroom.

About the Canadian Elite Basketball League (CEBL)

The Canadian Elite Basketball League (CEBL) is a new basketball experience that features world-class professional basketball in a fan-friendly entertainment environment across seven cities in Canada. The 2019 inaugural season saw more than 100 Canadian and international players take to the court, culminating with the Saskatchewan Rattlers earning the first CEBL championship trophy. CEBL players come from the NBA G-League, top international professional leagues, the Canadian National team program, NCAA and U SPORTS programs. As the First Division Professional League Partner of Canada Basketball, the CEBL’s second season was played as the CEBL Summer Series, a single site competition that was the first pro sports to return to play in Canada following the outbreak of COVID-19. The Series ran July 25 through August 9. All CEBL games are live-streamed globally on Twitch, and in Canada on the CBC Gem app and cbcsports.ca. Select games are broadcast nationally on television by CBC Sports. Head to cebl.ca, or follow us on Twitter, Instagram, and Facebook to learn more.

About Spectra Partnerships

Spectra Partnerships specializes in sales representation, strategic consulting, and analytics for sports and entertainment properties across North America. The experienced sales team drives revenue for clients and their properties via the marketing and sale of naming rights, corporate partnerships, advertising, premium seating, and hospitality. Learn more at SpectraExperiences.com. Follow Spectra on Facebook, Instagram, Twitter and LinkedIn.

 For more information:

Anne Morello, amorello@Nextdoor.ca, 647-224-2806