Real estate agents are increasingly turning to Nextdoor to position themselves as “the” neighborhood expert, utilizing the focused reach of the network to strategically share tips and advice to targeted neighborhoods that help them build their brand. Agents who sponsor neighborhoods on Nextdoor can share market statistics, articles, and community events and engage in conversation with residents at verified addresses, ultimately allowing them to connect and build relationships with homeowners in all stages of the sell-side funnel. Real estate professionals’ engagement on Nextdoor is enabling them to become synonymous with a neighborhood, serve as a trusted and valuable resource to residents, and gain a digital word of mouth reputation as a desired listing agent.
“HouseCanary has built industry-leading tools that provide invaluable insight at the neighborhood level to help homeowners across the country make better real estate decisions. Nextdoor is the only platform made up entirely of real people associated with verified addresses, and this uniquely valuable integration will allow Nextdoor members to compare each listing with their home, so they can see the difference in size, value, or amenities in seconds,” said Paul Wehrley, COO at HouseCanary.
The integration of HouseCanary’s hyper local market data will allow homeowners on Nextdoor to maximize the value of their homes by pinpointing their home’s current fair-market value while also seeing how their home is projected to appreciate in the next three years. Moreover, for home buyers, this strategic integration provides unprecedented insight into the current and future value of homes they are considering purchasing. By using HouseCanary analytics while shopping for homes, buyers will have clarity as to what their purchase is worth and what they can do to improve its value in the future.
“HouseCanary and Nextdoor both understand that real estate is inherently local. Nextdoor has created a social network that promotes sharing of information and closeness among neighbors. HouseCanary is the expert at predicting individual home values across the United States at the neighborhood level. The combination of an incredibly powerful local social network with a highly intelligent, predictive, and accurate home valuation tool adds unprecedented value to any agent’s business,” said Lance Pendleton, Chief Innovation Officer, WP/JBF Sotheby’s International Realty.
Headquartered in San Francisco, Calif., Nextdoor is a privately-held company with the backing of prominent investors, including Benchmark, Greylock Partners, Tiger Global Management, Kleiner Perkins Caufield & Byers, and others.
For additional information and images: nextdoor.com/newsroom
Founded in 2013, HouseCanary’s mission is to help people make better real estate decisions. Built on a foundation of great data, powerful models, and predictive analytics, the HouseCanary platform aggregates millions of data elements, including more than four decades of property data and a rapidly expanding arsenal of proprietary calculations and analytics, to accurately define and forecast values and market influences. HouseCanary is financed by notable investors including Hillspire (Alphabet Executive Chairman Eric Schmidt’s family office), PSP Growth/PSP Capital (firm founded by entrepreneur and former Commerce Secretary Penny Pritzker), Alpha Edison, ECA Ventures, Raven Ventures, and other top Silicon Valley investors. The company is headquartered in San Francisco. www.housecanary.com.