Nextdoor announces new self-serve ads platform for small businesses

Nextdoor's Ads Manager (NAM) is a proprietary ad platform built to help businesses reach neighbourhoods at scale 

London, UK — 18 December 2025 — Nextdoor UK (NYSE: NXDR), the neighbourhood network connecting over 10 million verified neighbours and over half a million local businesses, has launched a new self-serve ads platform to help small and local businesses reach more audiences with hyperlocal advertising.

Nextdoor Ads Manager (NAM) is designed for businesses of all sizes, from large brands to local tradespeople. It provides quick ad tools as well as advanced solutions to create and manage campaigns directly on Nextdoor. With the Quick Create option, campaigns can be launched within minutes, making it straightforward for those with limited time, resources, and budget, starting with a minimum spend of just a few pounds.

The Ads Manager also includes an AI-driven assistant to enhance both copy and creative design. For more advanced users, Advanced Create offers more robust options:

• Advanced Targeting Options: Custom Audiences to target by location, demographics, and interests, or use custom audiences to retarget past customers, exclude existing ones, or find new neighbours similar to your best customers.
• Comprehensive Reporting: With the report builder, advertisers can custom-build and schedule reports for all campaigns.
• Performance Tracking: Implement the Nextdoor pixel to track purchases, leads, and signups.
• Ease for Agencies: Agencies can easily create new advertiser profiles to manage and invite users.

Advertising on Nextdoor allows businesses to directly connect with high-intent, household decision-makers. With 1 in 4 UK households and 1 in 3 in London using the platform, businesses can reach new, incremental audiences not found on other social media sites.

The introduction of Nextdoor’s new self-serve ads manager marks a significant advancement, providing a flexible and efficient platform for managing campaigns for all business sizes, with self-serve ads already contributing to nearly 25% of UK revenue.

“Nextdoor thrives on community trust and our new Ads Manager builds on this foundation by equipping businesses with tools to authentically connect with their local customer base," said Gareth Walton, Head of EMEA Sales.

"With 94% of our neighbours making the household decisions, businesses of all sizes can access a highly engaged and high-intent audience ready to act. This means more effective ads and maximised return on investment. 

For more information on how to advertise on Nextdoor, visit https://business.nextdoor.com/en-gb